PLAY. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. When the term _____ is applied to you as a psychotherapist, it means that you understand and respect the worldviews of culturally diverse clients and develop appropriate intervention strategies and techniques consistent with your clients´ cultur. Using the push strategy is most appropriate when _____. Multiple choice questions: set B Try the following questions to test your understanding of this chapter. Once you have finished, click on the 'Submit Answers for Grading' button to get your results. The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. Mock Exam MCQs. Chapter 9: Multiple choice questions. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers While in Push strategy, the idea is to push the company’s product onto customers by making them aware of it, at the point of purchase.Pull strategy, relies on the notion, “to get the customers come to you”. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers choose the brand before they go to the store Answer: B Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2 1. Push factor. The purpose of implementing a pull system is to … a) When foreign operations are relatively small. Why Is Pull Better Than Push? a. cross–cultural b. culturally competent c. culturally relevant d. tolerant e. universal. 41. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : This activity contains 15 questions. Pull systems are part of the Lean manufacturing principles, born in the late 1940s. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … Both serve a purpose in moving the customer along the journey from awareness to purchase, however pull strategies tend to be more successful at building brand ambassadors. 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