For us that was a real game-changer, along with the quality of the ideas themselves.”, Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. CATEGORY: Heinz BT Sport really bought into that ‘creative first’ mentality. Which brings us to the Red Lioness campaign. ADVERTISER: Kraft Heinz, AGENCY: AWARD: We did it! Ingo Award Winners for Epica Awards in 2020. AWARD: They used an AI to predict the results of the Champion’s League and sent a “script” for the coming season to soccer fans – who were outraged. INGO, DAVID, Publicis Gold New global digital projects of Gazprom Football for Friendship, Insomnia – Sleepless nights for autocrats, brought to you by DW, LEGENDS OF RUNETERRA - Official Launch Video, Lessons Of Auschwitz: VR Tribute By School Students, One day of graffiti: an online campaign for 2020 Children’s Day, Pour les magasins spécialisés bio, la bio c’est avant tout une éthique, Protect Freedom of Expression in the time of Covid-19, Shot at Home - Discover New Possibilities, Teach your children what they've taught you. We want to give them as much leeway as possible before we have to say they’ve gone too far.”. Award Winners for Epica Awards in 2019. Try Reklamebyrå The creative duo and their client are changing the game when it comes to promoting TV sport. Christopher McKee and Richard Morgan. CATEGORY: REMA 1000 supermarket Gold BRAND: PR Public Interest – Social ADVERTISER: Rokid, AGENCY: “The good thing about being Wunderman Thompson is that our choice of channels is huge, so no idea is off limits,” observes Richard. Charité Google AI / Canadian Down Syndrome Society, InterPride, the European Pride Organizers Association and national Pride networks, La Société de l'assurance automobile du Québec, Mohammed bin Rashid Al Maktoum Global Initiatives, New Orleans Tourism Marketing Corporation, Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario, Pils Craft Beer, Fitness Travel, Touch of Matcha café, Pamplona Capital, Pelmeni One Love restaurant, Royal National Institute of Blind people (RNIB), URYAD - NATIONAL RADIO BROADCASTERS ASSOCIATION, Universidade Lusófona/de Madeira/de Évora/ do Algarve/Autônoma de Lisboa/Alberta, ISAL, ISCAL 260, Q, Axe/Lynx Deodorant and shower gels for men, Cashmere®, Purex®, SpongeTowels® and Scotties®, Citi Corporate Image (banking, finance, etc), Environmental Charity for protecting the world's oceans, Felix Burda Awareness for cancer prevention, Gluten free, sugar free, lactose free products in different food categories, Gorgony Sporting goods and outdoor equipment, Helsinki Fashion Week 16 DESIGNERS FASHION SHOWS, International Day Against Homophobia and Transphobia, Ministry Of Health Of Slovak Republic In Cooperation With Lidl Slovakia, New Orleans Tourism Marketing Corporation (NOTMC), Novaya Gazeta The boycott of the opening of a perfume boutique in. BRAND: But the guys’ cheery enthusiasm soon lifted my squelched mood. Silver Burger King DMA Awards Inmarsat - Bring It ... BT Sport - Pub Signs - Gold ECHO - Business & Consumer BT Sport - Pub Signs - Art Direction - Bronze ECHO BT Sport - Pub Signs - B2B - Bronze Dishoom - Story Plates - Gold x2, Silver x2, Bronze ... Epica Category winner – Direct Marketing Business-to-Business Caples Royal Mail - Inflatable - Silver Christopher says: “We always try to create a moment in culture. Personal Electronics & Devices AWARD: That’s the sweet spot of an idea for us – it needs to be something that people care about and talk about actively.”. Virtual Reality Travel – Hotels, Destinationen, Museen – mit vielen Beispielen: VR – Virtual Reality – Reisen, Urlaub, Flüge, Kreuzfahrten „Virtual Reality Travel“ = „Virtuelles Reisen“: Müssen wir morgen nicht mehr in den Urlaub fliegen … Forleggerforeningen/The Book Publishers Association of Norway. ADVERTISER: Burger King, AGENCY: But they were about to have company. 13th street winery Grand Prix Ingo AWARD: ... Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. Of course, live sport is utterly unpredictable, which is what makes it so compelling. ADVERTISER: INCUCAI, AGENCY: Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino, URYAD (National Radio Broadcasters Association), Známkamaráda e-shop selling highway tokens, ABN AMRO MeesPierson 300 years anniversary, An Evening with AbracaDaisy & The Incredible Lucy, Cigarette butts and snuff pouches (snus) from the ground end up in the ocean, Fyrir Ísland - A new identity for the Icelandic national football teams, Global 2000 – The world’s smallest national parks, How to enable young architects, restorers, and historians to gain unique practical knowledge in the field of preserving cultural, How to unite more than 1 million kids over the world? AWARD: Gold VERY excited to share that my campaign Digital Dash won 2 international Epica Awards last… Liked by Dan Ramsay. Restaurants, Bars & Cafés ADVERTISER: 13th street winery, AGENCY: A-List looks salon - A-List sports & rec. Gold Grand Prix Best Use of Sound Awards. BRAND: The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. The metamorphosis included installing Women’s Super League memorabilia like trophies and photos of star players. The agency needed to find the way of getting the public – everyone, male and female – behind women’s soccer and especially England’s national team, the Lionesses. Their attitude is symbolised by the fact that they put everything up on the wall, so when you’re with them you can get straight into the ideas, the conversation. And creativity always comes first, adds Richard. The Nine Shanghai BRAND: One place men have always gathered to watch football is the pub. AWARD: Ingo Greenpeace Hungary Print Spiegel Online Ed agrees that BT Sport relishes campaigns that generate conversations. BT Sport really bought into that ‘creative first’ mentality.”, This is confirmed when I later chat on the phone to Ed Cracknell, head of marketing at BT Sport. They wanted something that was disruptive and left-field. The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. Grand Prix It was all about the idea, not the channel. The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. It set out to make pubs more inclusive, right down to baby changing facilities. In our relationship with Wunderman Thompson, we’ve grown bolder with each campaign.”, GLOBAL HEADLINE MAKERS: ELSA RAKOTOSON (FRANCE), GLOBAL HEADLINE MAKERS: SIMONA MAGGINI & FRANCESCO POLETTI (ITALY), GLOBAL HEADLINE MAKERS: MANDDY WYCKENS (UK) & FELICIANO ROBAYNA (SWITZERLAND), 1987-2020 © Epica awards. CATEGORY: Publicis Mexico Watch it on BT Sport.”, Christopher says: “From the very beginning BT Sport were looking to think differently, so it was never about a big TV ad. The payoff said it all: “You can’t write it. lg2 “When we saw it, we knew it was the one. CATEGORY: CATEGORY: “I doubt there’s ever been a marketing team without budget or time constraints, but at BT Sport we’ve really focused on how creativity can improve our effectiveness. The First Audioidentitiy Of Natural Ukrainian Water. “Something we try to do with all our agencies is give them plenty of freedom to come up with great ideas. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. Retail Services Richard says: “It was quite an organic process. It was a really bold statement that football is football.”, The campaign is both empowering and uniting. I honestly think it was the perfect moment for this, particularly in the wake of the England team doing really well in the Women’s World Cup.”, Once again, a different type of campaign – led by culture. Gold After Epica’s Day 1 judging the country with the most winners overall was Germany with 42 awards including 14 golds. DAVID The Agency CATEGORY: Design Em uma entrevista ao BT Sport, o WWE Champion fez uma lista de várias lutas que ele sentiu que poderiam facilmente ser consideradas a luta do ano: ADVERTISER: Greenpeace, AGENCY: “It was far more than a cosmetic change. 外取寄せ品 優れた品質，豪奢な - BESTARTICLEBLOG.COM Propuesta Civica AC They are Wunderman Thompson UK and its client BT Sport. Gold And then they invaded one of the last bastions of masculinity, the British pub, and turned it into the home of women’s football. It’s funny and daring: a good story. Wunderman Thompson Novaya Gazeta The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions. AWARD: Packaging Design “So we came up with the very simple idea of turning a pub, The Red Lion, into The Red Lioness.”, The agency and BT Sport teamed up with pub chain owner Greene King to transform its Red Lion pub in the City of London. BRAND: ADVERTISER: Burger King, AGENCY: “We understand the importance of strategy, but the idea takes precedence, then we bring in strategic minds to work out how we’re going to execute it. CATEGORY: Rokid I arrived at the agency for my chat with creative directors Christopher McKee and Richard Morgan drenched and somewhat miserable after being caught in a torrential downpour. ARIA Music Awards of 2003 AGENCY: Gold AWARD: ADVERTISER: Charité, AGENCY: Leonard Cohen is made a Companion of the Order of Canada, Canada's highest honour. All rights reserved. AWARD: So far nearly a thousand pubs have signed up – whereas no pubs had ever committed to showing women’s football before, so it was a big step change.”, Ed reveals that the idea was proactively suggested by the agency. Grand Prix Kids created their avatar and competed in mini challenges that taught them about algorithmic and sequential thinking. Burger King CATEGORY: BRAND: MediaMonks CATEGORY: CATEGORY: The Geneva International Motor Show is an annual auto show held in March in the Swiss city of Geneva.The show is hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport.The Salon is organised by the … VR/AR It’s funny and daring: a good story. Responsibility AWARD: Google has many special features to help you find exactly what you're looking for. “We were pretty sure we’d won the business, but we still hadn’t been officially told. BRAND: CATEGORY: Burger King Burger King AWARD: Public Interest – Health & Safety A-List thee rapper_SA - A-List which consists of Jane Nithrow, King Spider and Jay Nix A-List with Alexandra - A-List 明星藝能學園 The National Centre for Domestic Violence provides emergency legal injunctions for victims. The pair have every right to be happy with the innovative work they’ve been putting out for BT Sport (a group of sports channels owned by the former British Telecom, now BT Group), the coveted account the agency won last year. Burger King ADVERTISER: Rema 1000, AGENCY: BRAND: Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. I led all of BT's UK advertising and comms, promoting BT Sport, mobile, broadband and BT TV. Putting the idea ahead of strategy allows the agency to be media agnostic. ADVERTISER: Burger King, AGENCY: AWARD: “It kicked off a pledge with which pubs could commit to showing all of the women’s football matches. BRAND: Gold BRAND: One of the things they appreciated was the way we ‘walk the wall’ rather than flipping through Powerpoint presentations.”, What he means by this is that the team literally displays its ideas on a wall – conventional presentations are banned. BT Sport Recreation & Leisure category Epica 2019 BT Sport - Whatever it is Cancel it in billboards Sport & Leisure Drum Marketing Award Then in the midst of creating ‘Unscripted’ they came to us and said, ‘We want to do a Champion’s League brief.’ Which led to ‘Whatever it is, cancel it’ – celebrating the Champion’s League final, the biggest football match of the year, without showing any football.”, Finally, with these two ideas gelling at more or less the same time, they were told they’d won the business. ADVERTISER: Der Spiegel Verlag, AGENCY: I led all of BT… - The Secret of High School Girls,” won the Gold award in both the “Online Campaigns - Luxury” and “Direction ＆ Cinematography” categories, as well as the Grand Prix Film award, which was chosen from the Gold award winners in all categories. Plus we encourage them to be provocative. Drew McIntyre revelou recentemente o combate que ele pessoalmente sente que foi a melhor luta de 2020. Saint Elmo “I think that’s been an evolution,” Ed says. Restaurants, Bars & Cafés The most successful network was McCann Worldgroup with 43 awards including 16 golds, followed by BBDO with 26 awards and 7 Golds. We have been unable to deliver your message, please try again later or contact us The idea that clinched the deal was “Unscripted”, based on the cheeky premise that it might be possible to write a script for the soccer season with the help of a computer. Epica 2016 Silver DoDifferent awards 2017 4 golds Cresta Awards 2017 1 Gold - Cinematography IPA Health awards 2017 Best in Show Gold – Integrated Gold – Film Gold – Cinematography WARC Innovation Awards 2017 1 Gold & Special Award For Category Innovation The A-list Awards 2017 1 Silver - Film Advertising Craft ADVERTISER: Burger King, AGENCY: CATEGORY: BRAND: “That’s what we absolutely loved about ‘Unscripted’,” says Ed Cracknell. BRAND: DDB Budapest At the Epica Awards 2015 held in Berlin, Germany on November 19, 2015, Shiseido’s online video ad, “High School Girl? Pictured: BT Sport Ambassadors Brian O’Driscoll and Rio Ferdinand from a recent Setanta Sports/BT Sport . BRAND: Rethink Communications Inc. With violent incidents set to surge in 2018, our challenge was to raise awareness not only of the issue but also of the NCDV’s role and connect people with life-saving help. ADVERTISER: Hamburg Child Protection Association, We have been unable to deliver your message, please try again later or contact us, Filmakademie Baden-Württemberg, Ludwigsburg, Hummingbirds the Hybrid Agency, Stockholm, Istropolitana Ogilvy Slovakia, Bratislava 2, Joe Public Take-Away Advertising, Amsterdam, Jung von Matt/Limmat Werbeagentur AG, Zürich, Robert/Boisen & Like-minded A/S, København. In other words, they come up with a great idea and then decide how it’s going to reach an audience. Inspires the future. CATEGORY: “Pubs didn’t really commit to showing soccer, particularly the Women’s Super League,” says Christopher. ADVERTISER: Burger King, AGENCY: What’s more unique than your home-brewed coffee. Hamburg Child Protection Association Search the world's information, including webpages, images, videos and more. They told people to cancel whatever they were doing – including getting married – to watch a football match. In her long-awaited new book, Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit.Telling an unforgettable story of a man's journey into extremity, Unbroken is a testament to the resilience of the human mind, … Media CATEGORY: Senior Marketing Manager, BT Sport BT May 2015 - Mar 2018 2 years 11 months. “That was something I was really proud of, because it means we’ve got the right environment, and the right creatives in Chris and Rich. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. The future inspires. BRAND: ARIA Music Awards. Customer Acquisition Director BT 2013 - 2015 2 years. As Richard says, the pledge is not just about showing women’s football. It was also a good week for rival broadcaster Setanta Sports which announced that it has secured the rights to BT Sport content in the Republic of Ireland in a … This website uses cookies to ensure you get the best experience. Food marketing strategies and insights – short cuts to latest articles and case studies on food marketing and advertising The following artists are inducted into the Rock and Roll Hall of Fame: AC/DC, The Clash, Elvis Costello & the Attractions, The Police, The Righteous Brothers. Winners for Epica Awards in 2019 information, including webpages, images, videos and more a client unafraid. And sequential thinking they are Wunderman Thompson UK and its client BT Sport really bought that. Saw it, we knew it was epica awards bt sport about the idea ahead of strategy the... Statement that football is the pub a really bold statement that football is the pub Cohen is made a of... 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